SLS Punta del Este Will Use Hotel Equities as Operator, Furthering Project Development

Published Jul 23, 2026, 9:26 AM

Punta del Este will have a new luxury hotel. GNV Group, through its subsidiary Lyndos Investment S.A.S., confirmed the signing of a hotel management agreement with Hotel Equities for the administration of SLS Punta del Este, the new hotel under Accor's SLS brand, which will feature approximately 80 rooms, in addition to a complex of SLS branded residences.

The signing of the contract marks a key milestone in the project's development and confirms the support of an international operator with a proven track record in the hotel industry.

The addition of Hotel Equities confirms its role as the comprehensive manager of the hotel, ensuring compliance with the highest standards of quality and service demanded by Accor. Through Ennismore and the SLS brand, Accor remains involved in the project, defining the design guidelines and brand experience.

This agreement brings greater operational and financial stability to the development, backed by the international track record of Hotel Equities, a group with extensive experience managing hotels for global brands and independent owners.

The scope of Hotel Equities' operations extends beyond the hotel itself: the company will also manage a diverse culinary ecosystem comprised of multiple offerings—including a breakfast room, a daytime restaurant, a nighttime restaurant, a rooftop bar, a pool bar, event and cocktail spaces, and room service—in addition to the project's Wellness & Longevity Center.

Despite a soft macro economic environment, Punta del Este continues to create value for its community.