Boxing May Never Be The Same Again...
Shakur Stevenson, Brick City's hero and one of boxing’s most talented undefeated champions, could soon be teaming up with UFC president Dana White in a move that may completely change the future of the sport.
Rumors exploded this week that the Newark native is close to signing with Dana White’s growing promotion, Zuffa Boxing. While White refused to fully confirm the reports, he also didn’t deny them, and that silence has boxing fans paying attention.
For Stevenson, the move could represent something bigger than just another contract. It could mark the beginning of a completely new chapter for boxing itself.
Dana White has spent years criticizing the traditional boxing system, calling it outdated and overly complicated. Through Zuffa Boxing, White and Saudi entertainment chairman Turki Al Sheikh are trying to rebuild the sport using a UFC-style model focused on bigger promotion, centralized events, and superstar-driven marketing.
And that’s where Stevenson becomes important.
At only 28 years old, Stevenson has already built one of the most technically impressive résumés in the sport. The Newark native remains undefeated and has captured titles across multiple weight classes while developing a reputation as one of boxing’s smartest and most disciplined fighters.
But despite his elite talent, Stevenson has often battled criticism that boxing hasn’t fully turned him into the crossover superstar many expected. A deal with Zuffa Boxing could change that completely.
White’s entire business model revolves around creating recognizable stars. The UFC turned fighters into global celebrities through aggressive promotion, storytelling, and nonstop media visibility. If Stevenson becomes one of the faces of Zuffa Boxing, he may finally receive the kind of mainstream spotlight that boxing’s fractured promotional system struggled to provide.
The timing also feels intentional.
Zuffa Boxing has already started expanding aggressively in 2026 with international events, streaming partnerships, and rumored interest in some of the sport’s biggest names.
Signing a young pound-for-pound fighter like Stevenson would instantly give the company legitimacy among hardcore boxing fans while also bringing in a younger audience.
And for Newark, it’s another reminder of what Stevenson represents.
Long before the championship belts and rumors of billion-dollar promotions, Stevenson was just a kid from Brick City fighting his way into the world spotlight. Now he may become one of the key figures leading boxing into an entirely different future.
Whether fans love Dana White’s influence on boxing or hate it, one thing is clear:
If this deal becomes official, the sport may never look the same again.