Formula 1 Fever Hits Aventura Mall During Miami Race Week

As the Formula 1 Crypto.com Miami Grand Prix roars back to the Miami International Autodrome at Hard Rock Stadium in Miami Gardens from May 1–3, Aventura Mall — just under seven miles from the action — is rolling out its own high-octane lineup of activations to celebrate Miami Race Week.

BOSS x Aston Martin Formula One Team Pop-Up

The centerpiece of the mall's F1 festivities is a BOSS x Aston Martin Formula One Team pop-up at Centre Court, running through May 4, 2026. On April 30 at 6 p.m., two-time Formula 1 World Champion Fernando Alonso made a public appearance for a Q&A open to all mall guests, hosted by presenter Jolie Sharpe. Attendees enjoyed curated in-store food and beverage offerings, a limited-edition gift-with-purchase, and exclusive items signed by Alonso himself. The pop-up showcases the new BOSS x Aston Martin collection, with select 2026 team gear available throughout the run.

"Today at Apple" with F1's Finest

On May 1, the Aventura Apple Store hosts a "Today at Apple" session featuring Susie Wolff — former professional racing driver and managing director of F1 Academy — alongside Lissie Mackintosh, Formula 1 presenter, commentator, and content creator. It's a rare chance to hear from two trailblazing women at the forefront of motorsport.

Driven at Aventura: Cars & Coffee

Luxury automotive lifestyle event series Driven makes its South Florida debut at The Abbey at Aventura on May 2, from 9 a.m. to 1 p.m. The Cars & Coffee event will showcase 150 high-end vehicles courtesy of Prestige Imports, alongside complimentary refreshments from an impressive roster of local favorites including The Salty, Fizz & Matcha, Starbucks, TOKU, North Italia, Tap 42, Salt & Straw, The Amalfi Llama, STK, and Jarana. Families can also enjoy pottery, painting, and slime activities from Atelier Alma, CAMP, No Tech Kids, and Lola + The Boys.

Adidas x F1 Activation

Also on May 2, Adidas brings an F1-inspired experience from noon to 5 p.m., complete with a live DJ, influencer appearances, and a gift with purchase. The activation spills into the mall concourse with an Audi show car on display, a branded backdrop, and an instant photo moment — guests can receive printed or digital photos via text. Inside the store, shoppers can browse and purchase official Audi and Mercedes Formula 1 team merchandise.

Aventura Mall is located at Center Court, 19501 Biscayne Blvd, Aventura, FL 33180. For more information, visit the Aventura Mall website.